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Our Vision

Our Vision is of a caring society that rejects the abuse of people, creatures and the planet and want a better world for all. We are particularly focused on how that looks as regards to clothing and the fashion industry.

Our Mission

  1. Make it as easy as possible for people to find ethical clothing and make informed and wise decisions when choosing the clothes they wear
  2. Provide information that is clear and easy to understand about how our clothes are made and the impact our clothes have throughout their lifespan, from the source of the yarns our clothes are made from to when they are no longer wanted
  3. Celebrate proactive brands and business models that share our vision

Why Ethical Fashion Matters

Ethical Rebel Manifesto

  1. A fair living wage for everyone involved in the process of creating our clothes that values the work they do.
  2. Respect and listen to everyone equally. Respect and listen harder if they are suffering because of issues regarding their race, earning capacity, background, influence, class, gender, age, shape or ability. Provide a safe environment where they can speak up without fear, negotiate better pay and working conditions and unionise.
  3. We honour, encourage and value everyone in the process of creating our clothes. We do not condone and will not buy into any clothing made with any hint of slavery, degradation, abuse, harassment, exploitation, discrimination, bullying, neglect, withholding of payments, biased contracts, inequity or dangerous conditions.
  4. We respect, protect and preserve the artisan crafts and skills. We pay artisans according to their high skill and celebrate their skills publicly whenever the clothing they contribute to is publicised. We protect all creativity by copyright in every part of the garment creation process.
  5. We steward the health of the planet: we protect, restore and nurture soil, air, water, natural habitats, ecosystems and working environments. We preserve scarce resources rather than use them up, we feed the soil rather than exhaust and pollute it, our emissions are clean and healthy instead of noxious or climate damaging gases and our waste is clean and harmless and does not contaminate our water.
  6. Farmers treasure their animals and protect them from harm. They only harvest skins as a by product after its owner has lived its natural lifespan. The only hair or fleeces we harvest are naturally shed or humanely sheared to protect the animal from overheating or parasites.
  7. Information is open, accessible and freely available. Everyone knows exactly how their clothes are made, by whom, under what conditions and where.
  8. Creative collaboration is strong and thriving. New business models and ethical business practices are explored together with an emphasis on the benefits to people and the planet rather than profit at any cost.
  9. We cherish and repair all of our clothes. Our clothes last for years and when it is finally time to say goodbye, they are swapped, embellished or recreated. When our clothes are beyond help, we recycle and reuse them in a circular cycle.
  10. Our clothing empowers and comforts us. It delights and inspires us. It helps us to celebrate and bless others. Our clothes can make a statement or be fun and friendly or glamourous, elegant and sexy. Our clothes are an expression of who we are. What we wear and what we create to wear is a creative outlet. How we dress is how we want others to see us. We value our clothes at the true cost it takes to create them. Our clothes look good, feel good and do good.

Our Editor

Tracey Dockree graduated with a first in Fashion Design at Falmouth University in 2015.

“Before I started my fashion degree in 2012, I assumed everyone in the world followed the same labour laws and health standards that we do in the UK. During my degree I began to learn the truth about what goes on behind the scenes in the fashion industry. I was deeply shocked at how much people and the planet suffer to make our clothes. 

“More recently, facts about slavery in the fashion industry have started to be covered more in the press. More people are becoming aware that slaves are involved in the making of most of our clothes want to know how they can shop more ethically. 

“Ethical Rebel was founded to help make a difference to the fashion industry. We want others to know the risks garment makers, dyers, weavers, spinners and farmers take to make their clothes so they can make informed choices about the clothes they buy and wear.

“We want to make the complex issues easier to understand, make shopping for ethical clothes easier and suggest ways in which readers can become ethical rebels, helping the fashion industry eradicate slavery and pollution and treat people and the world we live in with respect.”

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