Our Mission

  1. Help people find out how their clothes are made
  2. Provide clear and easy to understand information about the impact our clothes have had throughout their lifespan, from creation to demise
  3. Make it as easy for people to make informed and wise decisions when choosing the clothes they wear
  4. Look for proactive business models that ultimately benefit everyone

Our Manifesto


Everyone in the fashion industry and fashion supply chain receives a fair living wage that values the work they do.


Every individual is respected and heard, regardless of race, earning capacity, background, influence, class, gender, age, shape, earning capacity, background, influence or ability. They can speak up without fear, negotiate better pay and working conditions and unionise.


All clothing is free from any element of slavery, degradation, abuse, harassment, exploitation, discrimination, bullying, neglect, withholding of payments, biased contracts, inequity or dangerous conditions.


The fashion industry respects, protects and preserves the crafts and skills of artisans. Fashion businesses pay artisans a skill premium for their work and promote their contribution to their clothing lines publicly. Creativity is protected by copyright regardless of where it originates from.


The health of the planet thrives as we protect, restore and nurture the soil, air, water, natural habitats, ecosystems and working environments. We no longer use up scarce resources, exhaust and pollute our soil, pump noxious gases into our air or contaminate our water.


Farmers treasure their animals and protect them from harm. They only harvest skins as a by product after its owner has lived a long and healthy life. They only harvest hair or fleeces that the animal has naturally shed or humanely sheared to protect the animal from overheating or parasites.


Information is open, accessible and freely available. Everyone knows exactly how their clothes are made, by whom, under what conditions and where.


Creative collaboration is strong and thriving. New business models and ethical business practices are explored together with an emphasis on benefits to people and the planet.


All clothes are cherished and repaired. They last for years. When it is finally time to say goodbye, they are swapped, embellished or recreated. When they are beyond help, they are recycled and reused in a circular cycle.


Fashion empowers and comforts. Fashion delights and inspires. Fashion celebrates and shares. Fashion makes a statement. Fashion is fun and friendly. Fashion is glamourous, elegant and sexy. Fashion is an expression of self. Fashion is a creative outlet. Fashion is the image we want others to see. Fashion is valued at the true cost it takes to create it. Fashion looks good, feels good and does good.

Our Editor

Tracey Dockree graduated with a first in Fashion Design at Falmouth University in 2015.

“Before I started my fashion degree in 2012, I assumed everyone in the world followed the same labour laws and health standards that we do in the UK. During my degree I began to learn the truth about what goes on behind the scenes in the fashion industry. I was deeply shocked at how much people and the planet suffer to make our clothes. 

“More recently, facts about slavery in the fashion industry have started to be covered more in the press. More people are becoming aware that slaves are involved in the making of most of our clothes want to know how they can shop more ethically. 

“Ethical Rebel was founded to help make a difference to the fashion industry. We want others to know the risks garment makers, dyers, weavers, spinners and farmers take to make their clothes so they can make informed choices about the clothes they buy and wear.

“We want to make the complex issues easier to understand, make shopping for ethical clothes easier and suggest ways in which readers can become ethical rebels, helping the fashion industry eradicate slavery and pollution and treat people and the world we live in with respect.”

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