E.L.V. DENIM takes discarded, unwanted denim and reuses and reworks it into modern and sophisticated styles. There is zero waste and zero impact on the environment.
The entire collection is manufactured in East London to minimise waste, water and carbon footprint. It takes 7L of water to create a pair of E.L.V. DENIM jeans, compared to 7000L for an average new pair.
E.L.V. is an acronym for East London Vintage; ‘East London’ stands for creativity, and ‘Vintage’ evokes sustainable responsibility.