Hideous is an ethical, eccentric, independent, quirky, idiosyncratic, unconventional, unusual, outlandish, cool, sexy, original clothing brand.
For those that are not afraid to show their Hideous side. Will you dare to be Hideous? None of their designs can be found on the high street and are produced by Rapanui, one of the most ethical companies in the UK.
You can find Mr Hideous personal blog at www.mrhideous.co.uk
Our designer and founder, Mr Hideous, is an anonymous artist, now based in Newcastle-upon-Tyne in the north-east of England. Previously well known in the fashion and art world, he created the Hideous range to rebel against the “fast fashion” industry and its mass production, synthetic materials, exploitation of workers and waste. He vowed that Hideous would be a forerunner in the ethical, sustainable fashion movement. Anonymity and privacy are paramount to Mr Hideous.
Despite our name, ethics are very important to us. We strongly believe in organic, sustainable fashion. All our designs are produced from organic materials in an ethically accredited, wind powered factory. They are then hand finished using low waste printing technology in a UK factory which is powered entirely by renewables, mostly on-site solar. We have a traceable supply chain which means you can find the details about where each item is made, who made it and how it got there.